Privacy Policy

 

Last updated: 26/08/2026

We respect your privacy and want you to feel confident about how we use your personal information.

This Privacy Policy explains what information we collect when you visit or buy from The Proper Marmalade Company through www.thepropermarmaladecompany.co.uk, why we use it, who we share it with and the rights you have in relation to your information.

We try to keep this policy straightforward rather than filling it with unnecessary legal language. If you have any questions, please contact us at info@thepropermarmaladecompany.co.uk.

1. Who we are

The Proper Marmalade Company is the business responsible for your personal information.

Legal/business name: The Proper Marmalade Co. Ltd.
Trading name: The Proper Marmalade Company
Registered Address: 4 Langleigh Terrace, Ilfracombe, EX34 8EB         

Email: info@thepropermarmaladecompany.co.uk

For data protection purposes, we are the data controller of the personal information we collect and use in connection with our website and your orders.

2. What information we collect

We collect information you provide to us when you:

• place an order;
• contact us with an enquiry;
• subscribe to our mailing list or marketing communications;
• create an account, if this facility is available;
• enter a competition or promotion; or
• otherwise communicate with us.

This may include:

• your name;
• billing and delivery address;
• email address;
• telephone number;
• details of the products you order;
• information you provide when contacting us; and
• payment and transaction information.

We do not normally receive or store your full payment-card details ourselves. Payments are processed through the payment providers used by our Shopify store.

Information collected automatically

When you visit our website, some information may be collected automatically, such as:

• IP address;
• browser and device type;
• approximate location derived from your IP address;
• pages and products you visit;
• how you interact with our website;
• referring website or search terms;
• date and time of visits; and
• information collected through cookies and similar technologies.

The exact information collected depends on the technology and services currently used on our website.

3. How we use your information

We use personal information for the following purposes.

To process and deliver your orders

We use your information to:

• process and take payment for your order;
• confirm and manage your order;
• prepare and dispatch your products;
• arrange delivery;
• contact you about your order;
• deal with returns, refunds and complaints; and
• provide customer service.

The usual lawful basis for this processing is that it is necessary to perform our contract with you.

To run and improve our business

We may use information to:

• maintain and improve our website;
• understand how customers use our website;
• keep our website secure;
• prevent fraud and misuse;
• keep appropriate business records; and
• understand which products and services our customers are interested in.

Depending on the particular activity, our lawful basis may be legitimate interests, legal obligation, or another lawful basis that applies to the circumstances.

Where we rely on legitimate interests, those interests include running and improving our business, providing a safe and useful website, preventing fraud and maintaining good customer service.

To send marketing communications

If you have agreed to receive marketing communications from us, we may use your email address to send you information about our products, new flavours, offers, news and other updates from The Proper Marmalade Company.

You can unsubscribe at any time by using the unsubscribe link in our marketing emails or by contacting us.

We will only use electronic marketing in accordance with the applicable privacy and electronic marketing rules.

4. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate, including functions such as shopping baskets, checkout and security.

Other cookies may be used for purposes such as analytics, remembering preferences or understanding how visitors use our website. Where consent is required for these technologies, we will ask for your consent before using them.

The cookies and similar technologies used on our website may change from time to time as we add, remove or update services. (please see separate policy)

5. Shopify and other service providers

Our online shop is provided using Shopify.

Shopify processes personal information on our behalf and provides the technology needed to operate our online store, including functions such as checkout and order management.

We may also use other service providers to help us operate our business, for example:

·  Shopify — online shop, checkout and order processing;

·  payment providers;

·  delivery providers;

·  Mailchimp — email/SMS marketing, where you've subscribed or otherwise provided your details for that purpose;

·  SW Back in Stock — to notify you when a product becomes available, if you request that notification;

·  Trustpilot — customer review invitations/review services, where applicable;

·  accounting/bookkeeping providers; and other essential business service providers.

 

We only share information where there is a lawful reason to do so and only the information reasonably needed for the relevant purpose.

For information about Shopify's own handling of personal information, please see Shopify's Privacy Policy.

6. When we may disclose information

We may disclose personal information where reasonably necessary:

• to fulfil your order;
• to provide services to you;
• to protect our business and website against fraud or misuse;
• to comply with a legal or regulatory obligation;
• where required by a court, regulator or other lawful authority; or
• where necessary to establish, exercise or defend our legal rights.

We do not sell your personal information.

7. International transfers

Some of the companies that provide services to us may process personal information outside the UK.

Where personal information is transferred outside the UK, we will ensure that the transfer is made in accordance with applicable data protection law and that appropriate safeguards are in place where required.

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Different information is kept for different periods.

For example:

• order and customer information is generally retained for as long as necessary to manage your purchase, deal with any queries, returns or complaints and maintain appropriate business records;
• financial and accounting information is retained for as long as required by applicable legal and accounting requirements;
• marketing information is retained until you unsubscribe, or otherwise in accordance with our marketing retention procedures; and
• information needed to establish, exercise or defend legal claims may be retained for as long as reasonably necessary for that purpose.

We do not delete information automatically simply because you ask us to, where we have a legal obligation or legitimate reason to retain it.

9. Your rights

Depending on the circumstances and the lawful basis for processing, you may have rights including:

• to ask for a copy of the personal information we hold about you;
• to ask us to correct inaccurate or incomplete information;
• to ask us to delete your information;
• to ask us to restrict how we use your information;
• to object to certain processing, including direct marketing;
• to ask for certain information to be provided in a portable format; and
• where processing is based on consent, to withdraw your consent.

These rights are not absolute and some exceptions apply.

If you wish to exercise a right, please contact us at info@thepropermarmaladecompany.co.uk.

We may need to verify your identity before dealing with a request.

We will normally respond to a valid request within the period required by applicable data protection law.

10. Direct marketing

You can change your mind about receiving marketing from us at any time.

Every marketing email we send will include an unsubscribe option.

You can also contact us at info@thepropermarmaladecompany.co.uk and ask us to stop sending marketing communications.

We will continue to send essential communications relating to orders you have placed, even if you have opted out of marketing.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration or disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure, but we take appropriate steps for a business of our size and the nature of the information we handle.

12. Children's information

Our website is intended for general use and we do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can look into the matter.

13. Complaints

If you have a concern about how we use your personal information, please contact us first at:

info@thepropermarmaladecompany.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO website.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example if our website, suppliers, use of personal information or legal requirements change.

The latest version will always be published on our website.

15. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

The Proper Marmalade Company
Email: info@thepropermarmaladecompany.co.uk
Trading Address: The Proper Marmalade Shop, 9 Belgrave Promenade, Wilder Road, Ilfracombe, EX34 9AS.